14-Step Marketing Plan


My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.


1. DETERMINE PRICING – I will help you to price your home strategically to be competitive with the current market and current price trends.  


2. CLEANING and STAGING (to Optimize) – To “optimize” a home simply means to present it in the best way possible. This can include moving furniture around to make a space feel more open and inviting, repainting with contemporary colors, removing tacky knickknacks, sometimes even putting in new flooring or removing walls that reduce natural light or “flow.”


3. YARD SIGN - Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.


4. MULTIPLE LISTING SERVICE – I will put your home in the MLS, complete with 15+ photographs and a full property description to highlight the selling points of your home


5. DIRECT MAILING – I will distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.


6. INTERNET - Optimize your home's Internet presence by posting it on local and global MLS systems & the RE/MAX Listing System. I will also be adding multiple photographs and creative descriptions.


7. VISUAL TOUR - Provide a quality, rich media Internet based showcase of your home to give maximum exposure to the largest number of potential home buyers.


8. USE PROFESSIONAL DESCRIPTIONS TO SELL YOUR HOME WITH THE WRITTEN WORD - ​To write "words that sell".


9. USE SOCIAL MEDIA TO PROMOTE LISTINGS - I use a mixture of free content and paid advertisement to generate buzz and encourage people to visit my website to view current listings.


10. PROMOTING MY BOOK - "THE ULTIMATE GUIDE TO BUYING OR SELLING IN HOT SPRINGS VILLAGE AND HOT SPRINGS, ARKANASAS


11. REAL ESTATE COMMUNITY – I will include your home in our company tour to allow other agents to see your home first hand.


12. OPEN HOUSES – I will create an Open House schedule to promote your home to prospective buyers.


13. TARGET MARKETING – I will target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.


14. EMPOWER THE SELLER (THAT'S YOU!) – I will provide you with updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.  And encourage you to use my marketing flyers to spread the word to your local organizations, as well as family and friends.

Real Estate Marketing...